Marketing Innovation
At QUNIE, we view and position marketing strategy as a comprehensive strategy that supports the Sellside framework of corporate management, and provide it as a method to establish an innovative business strategy for the most appropriate allocation of human resources, things, and money and optimization of business processes. In addition, we have a program to comprehensively promote the introduction of a system of measures and the optimization of management.
Our members possess professional technical capabilities, insights, and experience of supporting companies in participating in new business, diversifying existing businesses, and redeveloping existing unprofitable businesses.
Our expertise covers areas such as:
■Business strategy
- – Product marketing strategies (business strategies and redevelopment of competitiveness)
- – Scenario planning (mid- and long-term)
- – Strategy for participation in new business fields and business diversification
- – Strategy for alliance and M&A
- – Strategy for business revitalization and redevelopment
- – Strategy for advancing into overseas markets and participation in Japanese market
■Marketing strategy
- – Strategy for integrated marketing (4P MIX)
- – Customer (CRM) strategy (customer portfolio/LTV [Life Time Value] and DRM [Direct Response Marketing])
- – Branding strategy
- – Product and pricing strategy
- – Promotion strategy
- – Placement strategy
■Customer contact reform
- – Salesforce reform
- – Storefront reform
- – Contact center reform
- – Digital marketing reform
■Market research (B2C/B2B)
- – Diagnosis and evaluation of customers’ assets
- – Acceptance evaluation of new products (B2C/B2B)
- – Diagnosis and evaluation of sales capabilities
- – Diagnosis and evaluation of store sales capabilities
