QUNIE CORPORATION

Tokyo, Japan – May 17 2024 – The Japanese consultancy firm, QUNIE CORPORATION (Head Office: Chiyoda-ku, Tokyo; President and CEO: Shigeki Yamaguchi), has conducted a survey and published a report titled “Business Growth Survey Report,” that identifies factors contributing to the success and failure of “business growth” after launching a new venture. The survey was conducted with 314 business professionals who had been involved in business growth initiatives.

The survey found that 81% of respondents indicated the achievement rate of the most important KPI was below 100% three years after the business launch, suggesting that “81% of business growth initiatives fail.” The report also highlights that “the degree of utilization of existing businesses does not significantly impact success or failure” and “effects of promotional measures on success are limited.”

This report categorizes the analysis into five key areas: “business evaluation,” “business strategy,” “marketing mix,” “organization,” and “business review,” and summarizes the “20 characteristics of unsuccessful business growth,” based on a comparison and analysis of successful and unsuccessful cases. In addition to presenting the research and analysis results, the report provides “QUNIE's Proposal” which leverage our extensive consulting experience and expertise to offer actionable insights for achieving successful business growth.