QUNIE CORPORATION

Tokyo, Japan – February 14, 2024 –The Japanese consultancy firm, QUNIE (NTT DATA Group; Head Office: Chiyoda-ku, Tokyo; President and CEO: Shigeki Yamaguchi; company referred to as QUNIE), today started offering a "Marketing Leadership Support Service" mainly for BtoC manufacturers.

This service is developed based on the knowledge gained from QUNIE's previous support in business reform, DX, and organizational reform in the marketing and sales field to help companies strengthen their marketing capabilities (organizational capacity). The service enables companies to enhance their “self-led” capabilities in handling the core tasks of the marketing department (marketing leadership), such as the sophistication of their marketing operations including retail media support in line with the progress of digitalization. Consequently, improvements in "outsourcing cost optimization" and “accuracy of marketing initiatives” can be expected, contributing to the improved marketing ROI (return on investment).

QUNIE aims to continue to contribute to the top line growth of companies through various consulting services in the field of marketing and sales.