QUNIE CORPORATION

Tokyo Japan – February 28, 2023 – The Japanese consultancy firm, QUNIE (NTT DATA Group; Head Office: Chiyoda-ku, Tokyo; President and CEO: Ken Tsuchihashi; company referred to as QUNIE), today released a report on Japan’s data monetization business situation as well as success and failure factors based on a fact-finding survey conducted by QUNIE.

In this survey, data monetization is defined as "an initiative to create new revenue sources by utilizing company-generated data." According to QUNIE’s screener survey of 69,551 people, only 3.9% of respondents had undertaken data monetization. A subsequent screener survey of 1,979 people who had actually launched a data monetization initiative found only 15% of the cases had obtained economic benefits.

This report describes key elements to a successful data monetization based on the quantitative survey results responded by 300 people narrowed down from 1,979 people, interviews with more than 20 companies, and our experiences in the consulting field.