QUNIE CORPORATION

Tokyo, Japan – January 15, 2025 – The Japanese consultancy firm, QUNIE CORPORATION (NTT DATA Group; Head Office: Chiyoda-ku, Tokyo; President and CEO: Shigeki Yamaguchi) has announced the launch of the "D4C Diagnostic Service," available from January 15, to evaluate how consumer-centric a company's sales approach to products and services is in reality.

The "D4C Diagnostic Service" leverages QUNIE's proprietary "D4C Diagnostic Tool" to assess the level of consideration given to a company's Direct For Consumer (D4C) strategy. This consulting service identifies areas requiring improvement and prioritizes necessary actions. The service is priced at 1 million yen (excluding tax) and typically takes approximately 1.5 months to complete (based on a weekly consultation schedule). Through this service, companies can determine whether their business is truly designed with the consumer at the center. The insights enable companies to address the limitations of Direct To Consumer (D2C) models, such as the difficulty of reaching a broader audience beyond core loyal customers, and help develop D4C business strategies aimed at revenue growth.

Ahead of this service launch, QUNIE has also released the "D2C Business Survey Report," which provides insights into the current state of D2C businesses.

An online survey conducted with 1,239 individuals involved in D2C operations revealed that only 32% of companies achieve success* in their D2C ventures. Further analysis, based on detailed responses from 500 participants, identified key reasons for failure, including "limiting changes to mere sales channel shifts," "disregarding profitability," and "updating services solely based on customer feedback."

The report analyzes these findings and incorporates QUNIE's extensive expertise in business development to identify "16 pivotal factors" that determine the success or failure of D2C businesses. These factors are categorized into four dimensions: business planning, evaluation processes, organizational structure, and key considerations.

* Success is defined as achieving 80% or more of the most critical KPIs.